I think that the biggest question we get asked, is do I really need a landing page? Is this something I can do myself? We have two answers. Yes and Maybe. I know, you thought I was going to say Yes and Yes.
As more and more businesses work at using social media you want to stand out and make an impression when someone clicks on to go to your facebook pages for the first time. Having a custom Facebook page can allow you to carry your brand and look through to facebook, making sure your clients know they have landed on your page and not some other page.
As for doing your page on your own, that’s a maybe. To start with if you have Static FBML tabs already you can easily do a basic landing page. In fact we have a tutorial on how to do make them. However, under the new format things are a bit more complicated. You now have to make a Facebook application in order to have a tab. This is a more flexible design model, but if you are not as code savvy as Laura is it can be harder to do and figure out. There are services out there that will do this for you, but unlike our service you will either page a monthly fee (we have a one time charge per page) or you will have a large created by button on your page. The created by may seem like it’s worth it since it’s free, but you also will have a page that looks pretty much like everyone else’s or worse you will tell your local competition how to have a unique Facebook presence.
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